Applying Brand Consistency to the Digital World

The digital frontier is ever-evolving and brands need a knowledgeable partner to help them navigate the channels and execute online marketing strategies while still maintaining brand consistency. In this week’s episode of Branding Business, Ryan Rieches sits down with Peter Bohenek, Co-Founder and President of Rhythm Interactive — a full-service digital marketing agency in Irvine — to discuss how the agency works with clients to ensure that the brand experience is preserved through various digital strategies. Peter explains the overall thought process behind digital campaigns — how the agency defines various engagement and convergence strategies — by first understanding the client’s business goals, brand guidelines, brand strategy and brand positioning.