AMN Healthcare Branding Lessons

By Alan Brew

Founding Partner Alan Brew discusses business strategy and brand strategy with Wendy Newman, Senior Vice President of Corporate Marketing at AMN Healthcare. Numerous acquisitions coupled with organic growth and constant changes in the healthcare arena led AMN Healthcare to re-evaluate their brand and how to position the organization for future success.

Topics covered in this episode include:

  • When is it time to rebrand? (4:46)
  • How to begin thinking about branding. (7:00)
  • Overcoming resistance amidst acquisitions. (9:18)
  • Branding lessons learned. (20:15)