B2B Blog

Your “go-to” source for insights that matter.
Topical, informed perspectives and practical tips on all aspects of branding written by BrandingBusiness specialists and invited contributors.

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Some Names do More than Just Name Things – They Bring Ideas to Life

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ChatGPT: Friend or Foe for Marketing Professionals?

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When It Comes to Client Work, None of Us Is as Smart as All of Us

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Al Ries, Jack Trout and the Book that Changed Branding Forever

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Qualify Leads, Build Value and Avoid Being Ghosted and Snowplowed

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Employee Photography: Making Your People an Effective Part of Your Visual Brand

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Has TotalEnergies Put a Target on its Own Back With its New Rebrand?

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The Five Dos and Don’ts of Market Research

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Can Netflix Escape the Dark Forces of Competition as Time Runs Out for Our Digital Hero?

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“Brand Diffusion” Could Be Costing Your Company Millions of Dollars – What Can Be Done About It?

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