B2B Blog

Your “go-to” source for insights that matter.
Topical, informed perspectives and practical tips on all aspects of branding written by BrandingBusiness specialists and invited contributors.

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Some Names do More than Just Name Things – They Bring Ideas to Life

By Bob Kersten

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ChatGPT: Friend or Foe for Marketing Professionals?

By Patricia Ramirez

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When It Comes to Client Work, None of Us Is as Smart as All of Us

By Alan Brew

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Al Ries, Jack Trout and the Book that Changed Branding Forever

By Alan Brew

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Qualify Leads, Build Value and Avoid Being Ghosted and Snowplowed

By Russ Sharer

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Employee Photography: Making Your People an Effective Part of Your Visual Brand

By Justin Garvin

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Has TotalEnergies Put a Target on its Own Back With its New Rebrand?

By Bob Kersten

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The Five Dos and Don’ts of Market Research

By Ed Rodgers

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Can Netflix Escape the Dark Forces of Competition as Time Runs Out for Our Digital Hero?

By Andrea Fabbri

Blog

“Brand Diffusion” Could Be Costing Your Company Millions of Dollars – What Can Be Done About It?

By Alan Brew

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B2B Blog

Filter by Subject

Blog

Some Names do More than Just Name Things – They Bring Ideas to Life

Blog

ChatGPT: Friend or Foe for Marketing Professionals?

Blog

When It Comes to Client Work, None of Us Is as Smart as All of Us

Blog

Al Ries, Jack Trout and the Book that Changed Branding Forever

LEARN ABOUT OUR APPROACH

Blog

Qualify Leads, Build Value and Avoid Being Ghosted and Snowplowed

Blog

Employee Photography: Making Your People an Effective Part of Your Visual Brand

Blog

Has TotalEnergies Put a Target on its Own Back With its New Rebrand?

Blog

The Five Dos and Don’ts of Market Research

LISTEN TO OUR LATEST PODCAST

Blog

Can Netflix Escape the Dark Forces of Competition as Time Runs Out for Our Digital Hero?

Blog

“Brand Diffusion” Could Be Costing Your Company Millions of Dollars – What Can Be Done About It?

We can help with your branding challenge