B2B Blog

Your “go-to” source for insights that matter.
Topical, informed perspectives and practical tips on all aspects of branding written by BrandingBusiness specialists and invited contributors.

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Britain’s Monarchy: For Things to Remain the Same, Then Things Must Change

By Alan Brew
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Five Tips for Positively Engaging Employees in a Renaming Process

By Bob Kersten
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What SVB’s Board, and Most Boards, are Missing

By Jeff Majtyka, Founder and President, Ellipsis
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Why Now is the Right Time to Invest in the Future of Your Brand

By Ryan Rieches
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Some Names do More than Just Name Things – They Bring Ideas to Life

By Bob Kersten
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ChatGPT: Friend or Foe for Marketing Professionals?

By Patricia Ramirez
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When It Comes to Client Work, None of Us Is as Smart as All of Us

By Alan Brew
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Al Ries, Jack Trout and the Book that Changed Branding Forever

By Alan Brew
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Qualify Leads, Build Value and Avoid Being Ghosted and Snowplowed

By Russ Sharer
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Employee Photography: Making Your People an Effective Part of Your Visual Brand

By Justin Garvin
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