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The Value of a Brand in M and A
In this day and age and during challenging economic times, brand value plays a crucial role when it comes to how investment firms work with companies during mergers and acquisitions. In this week’s e… More
Private Equitys Viewpoint on Brand Value
How private equity firms determine investment strategies depends a great deal on how a company is positioned for growth. In this week’s episode of Branding Business, Ryan Rieches sits down with Murra… More
Applying Brand Consistency to the Digital World
The digital frontier is ever-evolving and brands need a knowledgeable partner to help them navigate the channels and execute online marketing strategies while still maintaining brand consistency. In … More
International Branding
Managing a brand internationally is a challenging task and one that requires special considerations and tactical expertise. Here to discuss these challenges are two individuals deeply rooted in the g… More
Naming and Logo Identity The Creative Process
This week’s episode of Branding Business brings two great creative minds together to discuss the foundations, challenges and trends in naming and logo development. Drew Letendre and Michael Dula have… More
The Role of Research in Branding
In many important ways, market research can and will drive how a brand must be defined to ensure success. In this episode of Branding Business, Alan Brew interviews two key professionals in the field… More
Branding Early Stage Companies
Today’s host, Ryan Rieches, speaks with two men that dared to build a brand, and in the process, define a new category in the marketplace. Serial entrepreneur Casper Zublin, founder of Asterisk Finan… More
Healthcare Branding
The Importance of Healthcare Branding Ryan Rieches sits down with members of the Hoag executive team, namely CEO Dr. Rick Afable, to discuss how and why Hoag’s brand has evolved in recent months. As… More
Present and Future
In this inaugural episode of Branding Business, RiechesBaird founders Ryan Rieches and Ray Baird join fellow principal Alan Brew in discussing the show’s launch and future. Also in this episode, the … More