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How to Successfully Brand or Rebrand a Company
To refresh a brand or take on a total brand transformation – that is the challenge many businesses face. In this week’s episode of Branding Business, Ray Baird sits down with Pegasystems CMO, Grant J… More
What Brands Look For In A Marketing Partner
What are the attributes clients look for in a marketing partner? How important is brand positioning to a marketing team? In this week’s episode, BrandingBusiness Founding Partner Ryan Rieches explore… More
Innovation is Critical to Maintaining Brand Leadership
For brands to remain top of mind, relevant, and increase sales, they must be innovative and create that “must have” factor. Brands that ignite a spirit of disruptive innovation place themselves at a … More
A Brand is an Expectation of Value
When it comes to branding, we need to look beyond design, logos and naming. We need to look at ways of continuously sensing people’s desires and rapidly delivering compelling value to satisfy those d… More
Laura Ries On Visual Branding
The daughter of positioning pioneer, Al Ries, Laura Ries is President of Ries & Ries, a best-selling author and a sought after branding analyst for many prominent media outlets. Following the pas… More
Business Success is About Focus
With an entrepreneurial spirit and serious determination and focus, Mark Moses started and successfully sold two businesses – one of which achieved more than $1Billion in annual revenue. Moses now co… More
Visioning and Branding of an Educational Institution
In recent years, many universities have taken the necessary steps to further define their brands in an effort to clarify who they are and prove the value they provide to their internal and external s… More
Your Own Personal Brand
The social revolution and economic shifts have led many to review and determine their personal brands. Just like a corporate brand, your personal brand is there to make sure that you’re relevant and … More
The Business of NonProfit Branding
The leadership and stakeholders connected to The Volunteer Center of Orange County were confused as to what the non-profit organization stood for – they were unable to clearly articulate the purpose … More
The Value of a Brand in M and A
In this day and age and during challenging economic times, brand value plays a crucial role when it comes to how investment firms work with companies during mergers and acquisitions. In this week’s e… More