The Leading Brand Strategy Agency Dedicated to Building B2B Brands
Best Practices for Branding a Merger
When two public companies come together to form a new Fortune 500 size organization, a tremendous amount of research, strategic planning and creative direction goes into developing the new corporate … More
How Social Engagement Enhances Brand Positioning
In this episode of Branding Business, Alan Brew, Principal at RiechesBaird, sits down with Steve Patti, the former Chief Marketing Officer at Peer 1 Hosting and current Principal at Social Exposure —… More
Rebranding A 100 Year Old Company
Established in 1909 as a window-cleaning company, ABM has since evolved, expanding its service offerings and global capabilities. After 100-years in business, it was time for ABM to rebrand itself an… More
How Board Members of Public Companies View Brand Value
Bala Iyer offers a rare insight to how the board members of public companies view brand strategy. Iyer sits on five public boards including Life Technologies and Qlogic. As a board member, Iyer has o… More
Exploring the Greatest Business Decisions of All Time
Founding Partner Ryan Rieches interviews the "growth guy" Verne Harnish -- author, business consultant and entrepreneur — about his latest book, The Greatest Business Decisions of All Time. Rieches a… More
Creating a Leading Technology Brand VIZIO
When it comes to building and maintaining a strong brand in the technology sector, William Wang, CEO and Founder of VIZIO has a few tips to share. Launched in 2002, VIZIO is the first American brand … More
PR and Branding How the Two Work Together
Customers are searching for greater leadership beyond your service or product offering — they are looking to brands to take on bigger issues and truly engage with them. RiechesBaird President and Co-… More
Post Recession Branding Research Findings to Support Your B2B Brand Strategy
What are the general thoughts around branding strategy post the recession? RiechesBaird CEO Ryan Rieches talks with Bill MacElroy, CEO and Founder of Socratic Technologies, to discuss the findings of… More
Renaming an Established Successful Corporate Brand
Going through a rebranding and renaming process with an established, successful company can be like renaming your child. There is a great deal of emotion involved and past history to take into consid… More
Creating the Total Customer Experience with Joseph Michelli
The ultimate outcome companies want is for their customers to be emotionally bonded to their brand, to be in a vested relationship with the brand. In this week's episode of Branding Business, Rieches… More