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The Rebranding of a Legacy Healthcare Organization

Ryan Rieches

There is a lot that goes into the rebranding of a 135-year-old legacy healthcare organization. In this episode of Branding Business, RiechesBaird CEO Ryan Rieches explores this process with Carol Keese, the VP of Marketing, Brand Positioning and PR at Children's National Health System — one of the nation's leading pediatric care organizations.

Topics covered in this episode include: