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The Changing World of Global Branding and Marketing

Ryan Rieches

Don Schultz, professor emeritus at Northwestern University and a pioneering thinker in the discipline of integrated marketing and communications, spoke with BrandingBusiness Founding Partner Ryan Rieches. The two discuss how marketing concepts are changing in the digital, interactive and interconnected world and how sales and marketing professionals must be forward focused to reach today’s more informed consumers. 

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