The Leading Brand Strategy Agency Dedicated to Building B2B Brands

Innovation Methodology to Drive Differentiation and Growth

Andrea Fabbri

Bennet Bayer, Global CMO for Huawei, the largest telecommunications equipment maker in the world, talks with BrandingBusiness’ Director of Strategy in New York, Andrea Fabbri.  The two discuss innovation and marketing principles with real-life examples from Mr. Bayer’s extensive experience with some of the top B2B brands. 

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