The Leading Brand Strategy Agency Dedicated to Building B2B Brands

How Board Members of Public Companies View Brand Value

Ryan Rieches

Bala Iyer offers a rare insight to how the board members of public companies view brand strategy. Iyer sits on five public boards including Life Technologies and Qlogic. As a board member, Iyer has overseen more than 40 acquisitions valued at nearly 10 billion. He previously served on the board of Overture Services which was acquired by Yahoo for $1.6 billion.

Hosted by Ryan Rieches, CEO of RiechesBaird, key takeaways from this radio show cover: