The Leading Brand Strategy Agency Dedicated to Building B2B Brands

Branding a Division of a Multi-Billion Dollar Company

Ryan Rieches

Achieving acceptance on division-based branding within a large, technology and engineering B2B company can be complex. In this episode of Branding Business, Ryan Rieches, Co-Founder at RiechesBaird, talks with Larry Levine, the VP of Sales and Marketing at Teledyne Controls - a division of Teledyne Technologies Inc. - about how RiechesBaird and Teledyne worked together to develop a brand position unique to Teledyne Controls, but complementary to the brand identity of the larger Teledyne Technologies Inc.

Topics and principles explored in this show include: