The Leading Brand Strategy Agency Dedicated to Building B2B Brands
Building a Family Business From a Basement to a Billion Dollar Company
How does a business go from its founders'  basement to becoming the leading distributor of tile and stone in the world? The basement story itself may sound vaguely familiar, but the takeaways here ar… More
Refreshing a Cybersecurity Brand for National Growth
Tevora is a leading management consulting firm specializing in cybersecurity, risk and compliance. Looking to position the company for growth and national expansion, Tevora sought a brand refresh aft… More
Branding a Merger of Equals
Backed by Private Equity firm Lariat Partners, two former rivals, LaMi Products and ATA Retail Solutions, merged to become Jacent, a newly formed force in grocery store merchandising. BrandingBusines… More
Navigating the Rebrand of a Global Technology Organization
After the acquisition of Avnet’s Technology Solutions business, Tech Data needed a new brand identity to highlight the company’s expanded reach and capabilities as a global leader in technology distr… More
Branding A Merger of Four Companies Into An Industry Leader
After private equity acquired four industry counterparts of similar size, the combined entity became Verizon’s largest retail partner. To bring together four distinct cultures, the new company needed… More
The Importance of Protecting Your Company’s Intellectual Property
With 500,000 new businesses being opened each month, and 2 million active trademarks in the US, the challenges of protecting your Intellectual Property are greater than ever. In this edition of Exper… More
The Power of Video in B2B Branding
VeracityColab is a creative video agency in Southern California. CEO Charlie Matz talks with BrandingBusiness Senior Brand Manager Justin Garvin about the emotional power of video in building B2B bra… More
How To Prepare a Brand for Success During the M&A Process
A successful merger or acquisition is usually the result of a shared vision, a differentiated brand and an aligned culture. Unfortunately, the majority of mergers and acquisitions fail. In this epis… More
Millennials: How to Create Mutual Success for this Next Generation of Leaders
Millennials are one of the largest generations in history. They’ve grown up in a time of rapid change which has influenced their perspectives, priorities, and expectations. BrandingBusiness Founding … More
Impact of Technology on Brand Building
Andrea Fabbri, Director of Strategy for BrandingBusiness’ New York office, talks with Andy Jacobs, Technology and Digital Marketing Officer. The two talk about the impact and integration of technolog… More