Patricia Ramirez

Director of Brand Research

Patricia Ramirez

With more than fifteen years as an in-house marketer for a diverse range of B2B companies from Fortune 500 to startups, Patricia offers a fresh perspective for organizations seeking to build or expand their brand.

Leveraging her corporate marketing experience, Patricia specializes in applying a quantitative and qualitative approach towards developing impactful brand strategies. Patricia’s keen ability to develop strategy based on deductive reasoning and creative problem-solving provides organizations with a sound foundation to confidently engage their target markets.

Patricia’s career has been built on client-side, executive marketing experience with a variety of firms spanning in industry and size, including Marsh & McLennan Companies (NYSE: MMC) and Banc of California (NYSE: BANC). Prior to joining BrandingBusiness, Patricia served as the VP of Marketing for two privately held start-up companies in the real estate and commercial finance sectors, where she led brand development and go-to-market strategy. She also started her own marketing consultancy specializing in strategic and tactical engagements for the professional and financial services industry.

Patricia earned her Bachelor’s degree in Business Administration, with a double emphasis in Marketing and Finance, from the University of Southern California – Marshall School of Business. Outside of building extraordinary brands, Patricia enjoys soaking up the sun at the beach and new cultures through travel.