Patricia Ramirez

Director of Brand Research and Strategy

With more than 15 years of marketing experience with a variety of B2B companies from Fortune 500 to startup, Patricia is a versatile marketer and strategist who provides a fresh perspective for organizations seeking to evolve or transform their brand.

As Director of Brand Research, Patricia specializes in applying a quantitative and qualitative approach towards developing impactful brand strategies. Leveraging her corporate marketing experience, Patricia’s keen ability to develop strategy based on deductive reasoning and creative problem-solving provides organizations with a sound foundation to confidently engage their brand to achieve desired growth.

At BrandingBusiness, Patricia has shaped global brands across a spectrum of industry sectors including blockchain, SaaS, healthcare, telecommunications, manufacturing and logistics. Notable clients include Kaiser Permanente, ASSA ABLOY, Expereo and Extensiv. With her deep client-side experience in the financial services sector and with high-growth companies, Patricia specializes in partnering with private equity firms and portfolio companies to properly position those brands for a successful event.

“A brand is a complex asset. It has the power to influence both tangible business growth and intangible emotional connection. With proper strategic planning and activation, you can unlock the power of your brand to increase its value and maximize your ROI.”

Patricia’s career has been built on client-side, executive marketing experience with a range of professional and financial services companies including Marsh & McLennan Companies (NYSE: MMC) and Banc of California (NYSE: BANC). Prior to joining BrandingBusiness, Patricia served as the VP of Marketing for two privately held startup companies in the real estate investment and commercial finance sectors, where she led brand development and go-to-market strategy. She also started her own marketing consultancy focused on strategic and tactical engagements for professional and financial services firms.

Patricia graduated from the University of Southern California – Marshall School of Business with a degree in Business Administration, double emphasis in Marketing and Finance. She also completed one academic year at Chapman University toward a law degree. Outside of building extraordinary brands, Patricia finds joy in playing tennis, relaxing on the beach or exploring new cultures around the world.