The Leading Brand Strategy Agency Dedicated to Building B2B Brands
Painting Inside the Lines Creating a Powerful Divisional Brand
Leaders of divisions of large corporations often deal with conflicting forces: How does a division follow its own market-specific branding strategy while operating within the brand framework of a lar… More
Wisdom in Crowds Harnessing Employee Groups Helps Build Business Boost Brands
Widely recognized as critical to performance, organizational culture can often seem elusive and intangible, resisting systematic evaluation and reverse engineering for many companies and B2B brand bu… More
Creating Purpose Driven Brands Insights from FedEx IBM John Deere
Companies that want to build strong B2B brands should start by rallying their employees, build their brands from within, and make sure their leadership team clearly articulates and lives the company’… More
Creating a New Brand A Tale of Two Launches
Our B2B brand strategy firm recently underwent a transformation. We’re now BrandingBusiness after 20 years as RiechesBaird. We launched our new brand name on May 12th, 2014 after months of hard work … More
What Is Branding? Its Part of Your Organizational DNA
Having recently swallowed a brimming tablespoon of our own medicine—that is, having both authored and accomplished the rebranding of our own firm (RiechesBaird is now BrandingBusiness)—I’m inspired t… More
How Monastic Principles Can Inspire Brand Devotion
August Turak is a successful entrepreneur, corporate executive and award-winning author who attributes much of his success to living and working alongside the Trappist monks of Mepkin Abbey since 199… More
Crossing Borders with John Deere Building a Brand Through Citizenship
John Deere, the world’s largest agricultural machinery company, is well-known in North America, Western Europe and other areas but it sees great opportunity around the world as the demand for food co… More
Rebranding a Branding Company
After 20 years as RiechesBaird, we are now BrandingBusiness.  This is a big change that reflects our company’s growth and our aspirations for the future. We believe B2B executives and business leader… More
Welcome to BrandingBusiness
Welcome to BrandingBusiness. Every day our team at BrandingBusiness  works with B2B companies that are struggling with major business issues. Whether it’s redefining a mission, repositioning a busi… More
Creating Killer Brand Messaging
A critical point in brand development is always translating brand strategy into relevant, engaging messaging that accurately represents a B2B brand personality. To ensure messaging is conveyed well,… More