The Leading Brand Strategy Agency Dedicated to Building B2B Brands
BrandingBusiness Casts a New Glow on Lightwell

Leading B2B brand strategy firm BrandingBusiness is proud to shine the spotlight on Lightwell, a growing IT and business consulting firm, which they renamed and rebranded with a new visual identity, to illuminate the company’s expansive strategic ambitions. More

THE IMPORTANCE OF MEANING AND AUTHENTICITY

August Turak is a successful entrepreneur, corporate executive and award-winning author who attributes much of his success to living and working alongside the Trappist monks of Mepkin Abbey since 1996.  As a frequent monastic guest, he learned firsthand from the monks as they grew an incredibly successful portfolio of businesses.  He shares those secrets in his first book:  Business Secrets of the Trappist Monks:  One CEO's Quest for Meaning and Authenticity. More

BRANDINGBUSINESS TO CO-SPONSOR CORPORATE IMAGE AND BRANDING CONFERENCE

BrandingBusiness a leading B2B brand strategy and development firm with offices in California and New York, is co-sponsoring the The Conference Board’s 2014 Corporate Brand and Reputation Conference later this week in Houston, Texas.  In addition, Ray Baird, founding partner of Branding Business, will lead a discussion about solutions to brand challenges companies face. More

B2B Brand Strategy Firm RiechesBaird Becomes BrandingBusiness

RiechesBaird, the award-winning B2B brand strategy consulting company founded in 1994, today became BrandingBusiness, an entirely new company created at the confluence of business strategy and brand development.

 “This is not so much a re-launch as a reinvention driven by client need and market opportunity,” said Ray Baird, one of four Founding Partners of BrandingBusiness. More