Creating a brand's story and position in the market is a challenge. Bringing that new brand to life in the eyes of employees, customers, and the public at large can be equally as challenging. A well-planned internal adoption plan and go-to-market strategy are critical in maintaining the consistency of message required with any brand launch.
At BrandingBusiness, Justin Garvin works with clients to ensure that all communications—both online and off—reflect their brand appropriately and enable them to avoid confusion in the marketplace. His branding skillset and extensive project management experience have made him a valuable asset to the agency's clientele.
Previously, Justin worked for six years at one of the country’s top B2B brand strategy firms, RiechesBaird. There, he was helping to oversee some of the agency’s most high-profile accounts, including American Airlines Cargo, Center for Creative Leadership, Axiall Corporation, Villeroy & Boch, and ABM Industries.
Justin holds a bachelor's degree in Business Administration and Marketing from Pepperdine University.