The Leading Brand Strategy Agency Dedicated to Building B2B Brands

Drew Letendre

Director, Brand Strategy

Drew Letendre is an accomplished brand strategist, naming consultant and brand architect, with over a decade and a half of experience in the B2B arena. He has held senior positions with a number of leading corporate identity and design firms, such as The Design Company, Addison, and TrueBrand, in addition to his own verbal identity practice, ‘Definition.’

Drew has experience with clients across a broad spectrum of industries, including high tech, consulting, financial services, manufacturing, healthcare, publishing, and education. He is a member of BrandingBusiness's core team of B2B brand strategists, with expertise in a range of disciplines: brand creation and development; corporate identity; naming and brand line development; verbal identity systems, brand architecture; and strategic language design. Previously, Drew held the same title at RiechesBaird, one of the nation’s leading B2B brand strategy firms.

Drew holds a Masters Degree in Philosophy from the Claremont Graduate Center, Claremont, CA, and a BA in Psychology and Art History from Clark University, Worcester, MA. He counts among his clients a number of global, Fortune 500 brands, nimble start-ups, and mid-size businesses. This list includes Elsevier, Hitachi Consulting, Merrill Lynch , Saint-Gobain, ABM, Avery Dennison, Epicor, Sage, Teledyne Controls, Inovalon, Axiall, Nike Golf, Dolby, UC San Francisco, Lawrence Berkeley National Laboratories, Bytemobile, Shutterstock, Skywell, Mfour, Mars, and Peer1 Hosting.

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