Get the latest insights into the Best Practices for B2B Branding. Hear first hand from BrandingBusiness experts and key B2B brands such as IBM, ABM, Pega Systems, Inovalon and Axiall Corporation on the importance of brand architecture, positioning, naming, culture and the complexities of rebranding a merger.
Read the paper to learn:
- The keys to successful rebranding
- How to rebrand an established company
- How to rename a successful corporate brand
- How to brand for a merger
- How culture and engaged employees help create strong brands
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