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Sonic Branding: Adding the Audible Component to Your Brand Strategy

Ray Baird

In this episode of Expert Opinion, BrandingBusiness Founding Partner Ray Baird talks with Joel Beckerman, Founder and Lead Composer at Man Made Music.  Sonic branding has become an integral piece in a comprehensive brand strategy, creating an experience that establishes an emotional connection.  Listen as Beckerman explains how the sonic brand strategy is developed and created to help B2B brands stand the test of time.

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  • August 22, 2014 6:40 AM
    Thanks for the great interview, Ray! Joel is one of the leading ambassadors for our growing industry. There's still a lot of work to be done in educating brands and their agencies about the art and the science of building sonic identities, and these kinds of conversations certainly help to raise awareness. Thanks again! Steve Keller CEO/Strategist iV