The Leading Brand Strategy Agency Dedicated to Building B2B Brands
Branding A Merger of Four Companies Into An Industry Leader
After private equity acquired four industry counterparts of similar size, the combined entity became Verizon’s largest retail partner. To bring together four distinct cultures, the new company needed… More
The Importance of Protecting Your Company’s Intellectual Property
With 500,000 new businesses being opened each month, and 2 million active trademarks in the US, the challenges of protecting your Intellectual Property are greater than ever. In this edition of Exper… More
The Power of Video in B2B Branding
VeracityColab is a creative video agency in Southern California. CEO Charlie Matz talks with BrandingBusiness Senior Brand Manager Justin Garvin about the emotional power of video in building B2B bra… More
How To Prepare a Brand for Success During the M&A Process
A successful merger or acquisition is usually the result of a shared vision, a differentiated brand and an aligned culture. Unfortunately, the majority of mergers and acquisitions fail. In this epis… More
Millennials: How to Create Mutual Success for this Next Generation of Leaders
Millennials are one of the largest generations in history. They’ve grown up in a time of rapid change which has influenced their perspectives, priorities, and expectations. BrandingBusiness Founding … More
Impact of Technology on Brand Building
Andrea Fabbri, Director of Strategy for BrandingBusiness’ New York office, talks with Andy Jacobs, Technology and Digital Marketing Officer. The two talk about the impact and integration of technolog… More
Best Practices in Digital Branding from Google
Andrew Leonard, Agency Development Manager at Google, talks with Ryan Rieches about micro moments and what companies like Home Depot, Red Roof Inn and Esurance are doing to take advantage of these ma… More
The Increasing and Timely Importance of Employer Branding
The terms employer branding, employee branding and internal branding have been priority topics among companies in recent reports. Ryan Rieches talks with Mark Rutherford, Senior Vice President Human … More
How to Become and Stay a Market Leader
Launched as a start-up 20 years ago, Iron Grip Barbell Company quickly became the market leader in the free weight category. Co-founder Michael Rojas talks with BrandingBusiness’ Ryan Rieches about d… More
The Changing World of Global Branding and Marketing
Don Schultz, professor emeritus at Northwestern University and a pioneering thinker in the discipline of integrated marketing and communications, spoke with BrandingBusiness Founding Partner Ryan Rie… More