Andrea Fabbri, Director of Strategy for BrandingBusiness’ New York office, talks with Andy Jacobs, Technology & Digital Marketing Officer. The two talk about the impact and integration of technology in marketing and the impact on the agendas of CMOs, CTOs and CIOs.
- Companies who deliver a great marketing experience (5:28)
- Questions B2B companies need to ask themselves when selecting martech options (7:52)
- The “sandbox” culture – a mechanism for collaboration (9:40)
- Advances in technology that invigorate marketing (11:00)
- Inviting customers into your sandbox (13:43)