The Leading Brand Strategy Agency Dedicated to Building B2B Brands

How to Become and Stay a Market Leader

Ryan Rieches

Launched as a start-up 20 years ago, Iron Grip Barbell Company quickly became the market leader in the free weight category. Co-founder Michael Rojas talks with BrandingBusiness’ Ryan Rieches about design innovation, maintaining relevance and the benefit of keeping production in the USA.

Topics include:

Comments