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Best Practices for Branding a Merger

Ryan Rieches

When two public companies come together to form a new Fortune 500 size organization, a tremendous amount of research, strategic planning and creative direction goes into developing the new corporate brand. In this episode of Branding Business, Ryan Rieches, CEO at RiechesBaird, interviews Alan Chapple, Director of Corporate Communications at Axiall Corporation — the newly formed company post the merger of Georgia Gulf and the commodity chemicals division of PPG — to discuss best practices for branding, launching and communicating a merger of equals.

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