Sometimes, for reasons beyond a company's control, a crisis can strike and take an untold toll on a successful brand. In some cases, there is very little that can be done. Today, in the age of social media and the...
When we first launched our thought-leadership site, brandingbusiness.com, some of our employees were a little questionable about why we would be asking them to invest their time into sharing their insights surrounding brand strategy versus just focusing on our client’s business. With their workloads...
As a business leader, how do you foster the kind of community that can turn into greater awareness, preference, and enthusiasm? The answer is disappointingly simple: USE IT. If you follow the...
The power and potential of social networks is truly impressive. With how busy I am working on client presentations and meeting with new clients, the time I invest in these channels is limited, but even with the little...
I have a confession to make. I’m a millennial. Technically, I’m on the cusp between millennials and whatever came before that (yes, I do know what a cassette is), but I grew up in the age of the internet and have the attention...
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Pinterest may be newer to the game in terms of social media channels, but now even many B2B brands have jumped in to get their feet wet and showcase their brand in a more visual manner.
By now, your business -- whether B2C or B2B -- should have a presence and be active within social channels. These channels present a huge opportunity for connecting with your target audience and sharing your brand's culture.
Connecting with customers via social media is no longer an option; it’s an absolute must for any successful business. Whether you’re a B2C e-commerce site selling pet supplies or a savvy B2B advertising agency,...
