Apple is unveiling the iPhone 5 tomorrow and it is estimated that 5 to 10 million phones will sell in the first week after the preview. How does Apple do this? How does Apple deliver a brand experience unlike their competitors?
Managing a brand internationally is a challenging task and one that requires special considerations and tactical expertise. Here to discuss these challenges are two individuals deeply rooted in the global representation of their B2B, international brands. First, we speak with Steve Holley, Director of...
Founder
Principal
Senior Brand Manager
Brand Strategist
Creative Director
Brand Analyst
Twitter
Facebook
Linkedin
Subscribe to our RSS Feed
