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With today's software and online tutorials, anyone can learn the tools, tips and tricks to call themselves a designer, but real design and creativity go beyond manipulating text and images in Photoshop. Formal design education does...
We live in a world where brands come under attack all the time and with the viral power of social media, these attacks can cause serious damage in a short amount of time. To avoid attacks, you need to live, define, monitor...
Brazil is one of the fastest-growing markets and many brands are catching on. From Asian tech brands to European fashion lines, brands are capitalizing on this emerging market.
A personal experience helps to paint the differences between the brands associated with two of the world's largest stock exchanges -- the NASDAQ and the NYSE.
While the London 2012 Olympic Games come to a close, it's hard not to think about all the work that went into developing, managing and reinforcing the brand mark. This in itself is a feat worthy of a medal. 
Many brands like Cisco and Chevron are humanizing the brand by weaving their corporate social responsibility platforms into their branding efforts. Why are they doing this and does this philanthropic angle work?
As a brand designer, each and every day I am fueled by things around me that give me inspiration. It could be the glimpse of something inside a half-opened magazine or book, a composition of artwork or a conversation with a colleague. But, what...
I am a big believer in the power of setting goals – actually, stretch goals. If you set your sights beyond your comfort zone, you can really break into new territory. And even if you don’t reach your goal’s full extent – you've...
Including your employees in your branding or rebranding efforts is vital. Your employees are the single most important piece in your branding puzzle. Forgetting to include and inform them about a new brand identity can hurt your brand. Here are...
Brand positioning is an art form. It must adequately describe who your company is without diluting your identity. Given the diversity and complexity of almost all companies, this quest for a compelling, concise statement to cover an entire corporate brand can be quite
