Whether you're building a new brand or considering rebranding, it's a smart idea to have a clear understanding of the intended outcomes and benefits to ensure success. Here we list out 5 outcomes that can prove brand success.
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Lincoln, while once an influential and passionate President, is now a brand that belongs to corporate America. But what does this brand name say about a company and are the brands using Honest Abe's name reflecting his image in the right light?...
Recently, WireWalkersVA released a blog post that listed out the Top 10 Branding Blogs. While we are proud of this list and can affirm without any uncertainty that the content visitors will find by visiting...
In naming, as in any discipline, we all conform to certain best practices. But then there are large companies that take these rules and toss them out the window. View a presentation with real business name examples.
Many corporations pulled back on branding when the recession hit. Branding is synonymous with growth and growth wasn’t at the top of the corporate agenda when the financial crisis hit. As business confidence increases, companies are again taking the needed steps to...
In spite of “bad name origins,” the respective brand names, brand identities and brand reputations of Aetna and Banana Republic are extremely successful, in the eye and mind of the consumer audience. Unlike us, it seems, nobody appears to have noticed that the...
I am a big believer in the power of setting goals – actually, stretch goals. If you set your sights beyond your comfort zone, you can really break into new territory. And even if you don’t reach your goal’s full extent – you've...
B2Bs need to think about the end user. Not just their direct customers, but the ultimate end user to create positive brand awareness that leads to continued leadership and success.
In this saturated marketplace, you need to knock down the doors of conventional thinking. Re-imagine your business and create something unique, inspiring, and meaningful.
RiechesBaird has been named one of the nation's top BtoB branding agencies by BtoB Magazine for the 11th consecutive year.
