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Blogs began as basic online diaries with really no strategy behind them. Well things have changed. When done well, a blog can drive business and provide tremendous value.
More than 1,000 new top-level domains will soon be introduced. How is your brand planning to take action? Learn more and get some tips on how to prepare. 
There is a perception that Apple has lost its edge and many of the brand's competitors are taking this moment to try and secure market share. Does Apple need to reinvent itself?
Can a business prove that investing in a solid brand strategy really works and will drive future growth? Yes. Get the facts and some tips.
What does it mean to say that a logo maps to a business strategy and becomes a symbol (literally) of that strategy? Let me explain...
With mergers and acquisitions constantly in the news, the question often arises -- what is the best way to brand a newly merged or acquired business? This post explores 5 important things to consider when faced with this predicament.
Creating a well-defined SOW (Scope of Work) is paramount to success when entering in to a branding or rebranding project. Without clearly identified goals, deliverables, teams, your brand strategy is bound to fail not to mention the money and time wasted....
Much hand wringing takes place over the question of if or how to couple brands in a portfolio or architecture. Here are some key thoughts to consider...
For people looking for a decent PC at a good price, Dell was for many years the obvious choice. But for the last decade, Dell has faced increased competition and is now caught in a pincer. How can...
We live in a world where brands come under attack all the time and with the viral power of social media, these attacks can cause serious damage in a short amount of time. To avoid attacks, you need to live, define, monitor...
What's the connection between The Notebooks of Leonardo Da Vinci and successful brands? Nakedness. Examine how top brands prosper when they bare all and really listen and respond to customers.
In today's complex supply chain environment, many companies are unable to deliver their product or service without the aid of suppliers and vendors. Brands need to invest in these relationships and evaluate these relationships to make sure that...
