Sandy is such a friendly name. Anyone named Sandy has to be bright and cheerful. It's an unlikely name for a killer. So why Hurricane Sandy?
Making brand taglines work with brand names is not easy. But, here are some guidelines to follow and examples of brands that missed the mark and those that got it right.
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Lincoln, while once an influential and passionate President, is now a brand that belongs to corporate America. But what does this brand name say about a company and are the brands using Honest Abe's name reflecting his image in the right light?...
Research in Motion, or RIM, has changed it's name, but is it too little too late? Will the appointment of Alicia Keys as Global Creative Director make a difference for the brand?
Does your brand name have to say what business you're in? Not necessarily. This post proves how brand naming can serve 'opposing' brand strategies -- category ownership/identification versus category agnosticism/scalability.
Think Columbia, Patagonia, Amazon. Geographic brand names don't necessarily stop your brand at the border.
As companies evolve and grow, it's common for them to rebrand themselves. But what things should you consider if you are renaming an established, successful brand?
In this week’s radio show Rose explains how MedAssurant went through a holistic brand evaluation to understand how the brand was currently being perceived in the healthcare marketplace, and how RiechesBaird guided them through the process of changing...
In naming, as in any discipline, we all conform to certain best practices. But then there are large companies that take these rules and toss them out the window. View a presentation with real business name examples.
So, Steve Jobs wanted to call this little game changer 'MacMan'. The team hated it and kept pushing for 'iMac'. There is a lot that goes into product naming...
In spite of “bad name origins,” the respective brand names, brand identities and brand reputations of Aetna and Banana Republic are extremely successful, in the eye and mind of the consumer audience. Unlike us, it seems, nobody appears to have noticed that the...
