While realizing great brand ideas and design can be a challenge, it’s almost always achievable when there is passion and teamwork. My team here at RiechesBaird recently completed a new brand strategy, brand identity program and brand launch for ABM. ABM is a 100+ year-old...
With all the different channels available to get your message out to consumers, maintaining brand consistency can be a daunting task. Making sure that your tone, visual elements, tagline, logo and all your engagement efforts conform to your brand guidelines...
The air cargo industry has always been, and mostly remains to be, a commodity business. Shippers make decisions on which air carrier to select based on price, lane availability and capacity. And for...
If you were asked to randomly search 15-20 B2B technology brands online, you’d probably come to the same conclusion. Most are boring. But why? You’d think innovative companies would breathe innovation into their brands. But that’s not the case. Here’s my conclusion and most importantly a...
Do you know what predicts your brand’s success? Most marketing metrics only measure what has happened, using what could be called “lagging indicators.” But imagine the effectiveness of your marketing program if you could identify the “leading indicators” for your brand—the activities, buyer behaviors, and measurements...
Founder
Principal
Senior Brand Manager
Brand Strategist
Creative Director
Brand Analyst
Twitter
Facebook
Linkedin
Subscribe to our RSS Feed
For many marketers and sales teams, the 4 P's of Marketing have been core to the foundation of their work. But in today's B2B environment, a new approach is required.
