In this episode of Branding Business, Ryan Rieches, CEO at RiechesBaird, interviews Alan Chapple, Director of Corporate Communications at Axiall Corporation — the newly formed company post the merger of Georgia Gulf and the commodity chemicals division of PPG — to...
In this episode of Branding Business, Alan Brew, Principal at RiechesBaird, sits down with Steve Patti, the former Chief Marketing Officer at Pier 1 Hosting and current Principal at Social Exposure — a social media monitoring startup — to discuss how...
Established in 1909 as a window-cleaning company, ABM has since evolved, expanding its service offerings and global capabilities. After 100-years in business, it was time for ABM to rebrand itself and bring relevance back to its positioning in the marketplace. In this show, we...
Bala Iyer offers a rare insight to how the board members of public companies view brand strategy. Iyer sits on five public boards including Life Technologies and Qlogic. As a board member, Iyer has overseen more than 40 acquisitions...
RiechesBaird CEO Ryan Rieches interviews the "growth guy" Verne Harnish -- author, business consultant and entrepreneur — about his latest book, The Greatest Business Decisions of All Time. Rieches and Harnish discuss growth opportunities for brands based on key global...
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There are all sorts of permutations within the framework of a Branded House and a House of Brands. This post explores the brand architecture and brand portfolios of B2B and B2C companies.
Blogs began as basic online diaries with really no strategy behind them. Well things have changed. When done well, a blog can drive business and provide tremendous value.
B2B and B2C brands tend to live in very different worlds, but sometimes there is cross over -- opportunities to market to both consumers. Dropbox recently made a business decision to brand its services to the B2B market.
Can a business prove that investing in a solid brand strategy really works and will drive future growth? Yes. Get the facts and some tips.
For many marketers and sales teams, the 4 P's of Marketing have been core to the foundation of their work. But in today's B2B environment, a new approach is required.
Mobile is all the buzz today and for many, it's the preferred and sometimes the only way people are connecting to brands. So, with this in mind, how is your brand reaping the benefits of mobile?
By understanding the complexities of the B2B marketplace, individuals, brands and entire organizations can experience greater results. B2Bs operates under a significantly different mindset than consumer-based organizations. This post explores the traits of B2B brands.
