Logo: Your Most Valuable Image Asset
At BrandingBusiness, we understand that while a logo is not the end or the whole of corporate identity, it is the anchor point and the most focused, familiar, and oft-encountered image asset you possess. As such, it must fulfill critical aesthetic and technical requirements. It must:
- Be simple in form
- Have the capacity to communicate in purely visual terms—‘work’ without dependence on verbal or intellectual interpretation
- Express one central idea
- Be distinctive within its competitive set
- Perform flexibly in print and digital formats; black-and-white, gray scale, reverse-out, and full color; at large, small, and ‘monumental’ scales; and in vertical and horizontal configurations
- Be immediately recognizable, memorable, and enduring
It Begins With Exploration
Our brand identity designers are experts at handcrafting corporate signatures, symbols, emblems, and word marks that express the essential character of a business. On every project, we conduct a thorough, sensitive exploration of all design aspects: intent, typography, color rendering, iconography, symbolism, and more.
Continues With Skilled Designs
We work through dozens of sketches and digital iterations. We generate a range of stylistic options to give clients a sense of choice and to provoke thought about how best to visually articulate a business to business brand.
And Ends In Success
BrandingBusiness has successfully guided numerous global businesses through the complex processes of logo conceptualization, design, refinement, and buy-in. Whether for start-ups, spinoffs, M+A, or rebranding mature entities, our portfolio of award winning B2B corporate identities is deep and distinguished.
Need b2b brand identity help? Contact us or call us at (949) 273-6330.