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Brand Guidelines

Brand Guidelines are closely related to corporate identity, brand expression, and brand voice—sometimes encompassing all three ‘between covers.’ They are a comprehensive ‘User’s Manual’ for a brand. The volume and range of the content can vary, along with the envisioned objectives of the book (they are increasingly deployed as virtual marketing resources that reside in password-protected environments).

Brand Guidelines can be all-encompassing, including within them corporate ID standards and specifications, Brand Expression exhibits and assets, as well as Brand Voice resources. They can also be more focused, providing a history of brand evolution, along with a small set of select assets, available to a wide audience within a business.

Whatever their scope and scale, BrandingBusiness has built tailored Brand Guidelines that have helped businesses introduce and explain new brands and manage (new and existing) brands internally, and coordinate their public expression and delivery.

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