The Leading Brand Strategy Agency Dedicated to Building B2B Brands
The rise of the Interstice Economy and the decline of brand accountability
Much against my better judgment I found myself in a car dealership one hot summer day. I was enticed by a seductive and beautifully crafted marketing video depicting happy and attractive people who f… More
Surviving the merger: Top 10 considerations for CMOs
There’s one sure thing in the high-stakes world of 21st century mergers and acquisitions: there will be changes. At the very top of the organization, executive roles are often agreed as part of the … More
Employee Engagement Do engaged employees have a positive impact on a company's financial performance
The recent stats would say yes. For example, the publically traded company’s listed in this year’s Fortune 100 Best Companies to work for, outperformed the S&P 2 to 1. A great culture is great fo… More
Brand Proliferation What it is and what you can do about it
Brand proliferation is a business malady that afflicts certain kinds of entities, particularly global corporations, conglomerates and holding companies. It usually occurs as a consequence of healthy … More
Successful Brands Go With The Flow of Change
Heraclitus, the Greek philosopher, would have felt at home at the conference on Corporate Brand Reputation held in New York on June 9 and 10. He was famous for his insistence on ever-present change … More
Branding investment and return: a new way forward
What’s the ROI on branding? If there’s one question that leaves even the most experienced brand strategists fumbling for an answer it’s that one about ROI. It’s a good question and one that deserve… More
De Branding as Re Branding and Internal Equity or Brand Myopia
Strange as it may sound, some of the most important work we do does not involve building or even refreshing brands, but simply finding brands to retire.  I hesitated to use the word “simply” because … More
Mergers and acquisitions A checklist for success
Mergers and acquisitions are defining events that shape the destinies of companies and people. The dramas they create among customers, employees and management are well documented. Those who have bee… More
So You Want To Be A Branding Consultant
I am often asked by students who aspire to a future in brand strategy – what books should I read; whose works should I study? If you’re going to pursue a career in the branding profession—and excel … More
Why Leaders Should Read Great Literature
This piece previously appeared on CEO.com.  “So many books, so little time." Among the many unlikely but memorable things Frank Zappa said in his lifetime, this remark comes back to torment me ever… More