The Leading Brand Strategy Agency Dedicated to Building B2B Brands
Is Glasers iconic I Love NY being dethroned by I Love Brooklyn?
Brooklyn – the greatest country in the world! These were the words that greeted me as I stepped inside Luigi’s Pizza, finding relief from the scorching summer sun.  I had just moved to Brooklyn after… More
Naming The Descriptor as Brand Ballast
Once upon a time, there was Apple Computer and Kentucky Fried Chicken, Dominoes Pizza and Verizon Wireless and—going further back in time—International Business Machines and General Electric. Now, th… More
Rome was not built in a day nor are brands
Brand building takes time. It can be an intense and, at times, dramatic process geared towards creating enduring business value through sustained customer preference.   At the heart of a brand build… More
For Sale: America's Iconic Brands and Guess Who's Buying
Over the last decade, foreign companies have become increasingly active in buying prominent US brands. Blame it on the need for tax reform – where foreign tax rates are so favorable, the buyer can fu… More
How will the Internet of Things change brands?
While reading yet another article on The Internet of Things, my mind ran wild with Star Trek-like fantasies. What will the hyper-pervasive, hyper-connected, hyper-capable, super-smart and frightening… More
Clarity and Confidence in Challenging Times for B2B Marketers
One recent morning over coffee with a friend, who also happens to be a CMO, I listened as he cited the top challenges of his job for a large B2B company. I realized that they were universal for CMOs … More
Five Measures of Brand Health
Marketing executives get a gut feeling when the brands they manage aren’t tightly aligned with business goals. Just as a car needs regular maintenance and the human body needs an annual physical exa… More
Why logos change
“If things are to remain the same, then things must change.”Guiseppe Tomasi di Lampedusa: The Leopard It’s an immutable truth of business: as companies evolve and change according to market dynamics… More
Why 'culture' is Merriam-Webster's 2014 Word of the Year
Chances are you’ve heard the word ‘culture’ a lot recently. It seems to be everywhere - business articles, industry conferences and company meetings. It’s hardly surprising to learn, then, that cultu… More
From B2B to B2P - the rise and growing brand influence of the Prosumer
In my last corporate job I was given a Dell computer, a Blackberry and a flat warning from the IT manager: don’t try to use those Apple toys for work, I was told, they are not secure and we don’t sup… More