The Leading Brand Strategy Agency Dedicated to Building B2B Brands
How will the Internet of Things change brands?
While reading yet another article on The Internet of Things, my mind ran wild with Star Trek-like fantasies. What will the hyper-pervasive, hyper-connected, hyper-capable, super-smart and frightening… More
Clarity and Confidence in Challenging Times for B2B Marketers
One recent morning over coffee with a friend, who also happens to be a CMO, I listened as he cited the top challenges of his job for a large B2B company. I realized that they were universal for CMOs … More
Five Measures of Brand Health
Marketing executives get a gut feeling when the brands they manage aren’t tightly aligned with business goals. Just as a car needs regular maintenance and the human body needs an annual physical exa… More
Why logos change
“If things are to remain the same, then things must change.”Guiseppe Tomasi di Lampedusa: The Leopard It’s an immutable truth of business: as companies evolve and change according to market dynamics… More
Why 'culture' is Merriam-Webster's 2014 Word of the Year
Chances are you’ve heard the word ‘culture’ a lot recently. It seems to be everywhere - business articles, industry conferences and company meetings. It’s hardly surprising to learn, then, that cultu… More
From B2B to B2P - the rise and growing brand influence of the Prosumer
In my last corporate job I was given a Dell computer, a Blackberry and a flat warning from the IT manager: don’t try to use those Apple toys for work, I was told, they are not secure and we don’t sup… More
The rise of the Interstice Economy and the decline of brand accountability
Much against my better judgment I found myself in a car dealership one hot summer day. I was enticed by a seductive and beautifully crafted marketing video depicting happy and attractive people who f… More
Surviving the Merger: Top 10 considerations for CMOs
There’s one sure thing in the high-stakes world of 21st century mergers and acquisitions: there will be changes. At the very top of the organization, executive roles are often agreed as part of the … More
Employee Engagement Do engaged employees have a positive impact on a company's financial performance
The recent stats would say yes. For example, the publically traded company’s listed in this year’s Fortune 100 Best Companies to work for, outperformed the S&P 2 to 1. A great culture is great fo… More
Brand Proliferation What it is and what you can do about it
Brand proliferation is a business malady that afflicts certain kinds of entities, particularly global corporations, conglomerates and holding companies. It usually occurs as a consequence of healthy … More