A shift in brand logo design has been taking place for some time. We are seeing a shift toward simplicity -- to clean lines and function...
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It's not CNN. It's not the BBC. It's not Bloomberg. Newsweek's new website is hot, fresh and sleek. What does it say about the brand?
What does it mean to say that a logo maps to a business strategy and becomes a symbol (literally) of that strategy? Let me explain...
Great strategy drives great creative. As designers, creative excellence is what we all strive for. This post explores the criteria for creative excellence.
What traits or disciplines help companies earn the "best branding" accolade? Is it design? Messaging? This three part series will explore some of the best branding identities and break down why these brands earned these praises.
Unique, timeless, thoroughly distinctive -- you might be surprised by some of the facts about some of the most visually memorable corporate logos the world has ever seen including AEG, GE, IBM and Westinghouse.
Does your brand name have to say what business you're in? Not necessarily. This post proves how brand naming can serve 'opposing' brand strategies -- category ownership/identification versus category agnosticism/scalability.
The 2012 London Olympic Games are over. Now it's time to move on and evaluate the brand identity of the Rio 2016 Olympic Games logo.
How a trip to Paris can shed light on the importance of visual and sensory impact, originality, consistency, and how these things are absolutely essential to creating a cohesive B2B brand expression.
As a brand designer, each and every day I am fueled by things around me that give me inspiration. It could be the glimpse of something inside a half-opened magazine or book, a composition of artwork or a conversation with a colleague. But, what...
In spite of “bad name origins,” the respective brand names, brand identities and brand reputations of Aetna and Banana Republic are extremely successful, in the eye and mind of the consumer audience. Unlike us, it seems, nobody appears to have noticed that the...
There is a lot to a brand logo. Logos are complex things that remind me of nested boxes - having many compartments or messages that deliver incredible value to a brand.
