Apple is unveiling the iPhone 5 tomorrow and it is estimated that 5 to 10 million phones will sell in the first week after the preview. How does Apple do this? How does Apple deliver a brand experience unlike their competitors?
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In today's complex supply chain environment, many companies are unable to deliver their product or service without the aid of suppliers and vendors. Brands need to invest in these relationships and evaluate these relationships to make sure that...
Mobile is all the buzz today and for many, it's the preferred and sometimes the only way people are connecting to brands. So, with this in mind, how is your brand reaping the benefits of mobile?
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