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Blogs began as basic online diaries with really no strategy behind them. Well things have changed. When done well, a blog can drive business and provide tremendous value.
With today's software and online tutorials, anyone can learn the tools, tips and tricks to call themselves a designer, but real design and creativity go beyond manipulating text and images in Photoshop. Formal design education does...
What's the connection between The Notebooks of Leonardo Da Vinci and successful brands? Nakedness. Examine how top brands prosper when they bare all and really listen and respond to customers.
With digital technology ever-expanding, the 'second screen experience' offers so much more opportunity for brands. This post explores this new experience and provides tips to create a successful 'second screen' brand experience.
Brazil is one of the fastest-growing markets and many brands are catching on. From Asian tech brands to European fashion lines, brands are capitalizing on this emerging market.
The not-so-secret secret to creating, growing and maintaining a successful brand is that everyone on your team must learn to listen, create and act within the context of the organization's values. And...
Pinterest may be newer to the game in terms of social media channels, but now even many B2B brands have jumped in to get their feet wet and showcase their brand in a more visual manner.
Post the recent election, many of us have the same thing on our mind...will the President keep his brand promise? A strong brand promise is important because this is what establishes a relationship with customers and has the potential to elevate a...
What's a sub-brand? An ingredient brand? And what are the advantages of co-branding? Let's take a look underneath the hood of some very well-known brands and their brand architecture.
It's a basic principle, if you want people to be interested in you, you should be interested in them. See how IBM, Nike, and Harley-Davidson do this and do it well. 
At one time or another, companies think about or embark on a rebranding initiative. Some rebranding efforts nail it on the head while others fail miserably. Take a look at the rebranding strategies of apple, FedEx, GE and others....
While the London 2012 Olympic Games come to a close, it's hard not to think about all the work that went into developing, managing and reinforcing the brand mark. This in itself is a feat worthy of a medal. 
