The Leading Brand Strategy Agency Dedicated to Building B2B Brands

BrandingBusiness adds four national clients to growing roster

IRVINE, CA, (November 11, 2015)---BrandingBusiness, the international brand strategy agency with offices in Irvine, New York City and London, announced the addition of four new clients to its expanding roster.  The agency welcomes BFS Capital, Booker, McKissack & McKissack and Skillsoft, and will assist each company in a variety of ways.

  • BFS Capital (formerly Business Financial Services), is headquartered in Coral Springs, Florida and hired BrandingBusiness to clarify its brand story, positioning and value proposition to the marketplace as well as with internal audiences.  Building off that new foundation, BrandingBusiness was also contracted to develop the new corporate name, logo, extended visual system and refreshed website experience for launch.
  • Booker, based in New York, offers a Saas-based business management and marketing platform to local SMB services providers.  Venturing beyond its core Health and Wellness sector, Booker brought in BrandingBusiness to help communicate its relevance to the marketplace via a revised brand strategy, positioning, messaging, architecture and visual identity.  BrandingBusiness also looks to aid Booker by driving the development of their new website, sales collateral and preparing a comprehensive brand launch plan. 
  • McKissack & McKissack is an award-winning architectural, engineering and construction services firm headquartered in Washington, D.C.   Wanting to capitalize on its maturity and success in the market, and coupled with its aggressive growth goals, the firm hired BrandingBusiness to develop and evolve the brand for national expansion.  The focus of the initiative is to increase brand recognition in its target geographic regions, attract top talent to the firm, and celebrate the history and legacy of the company’s CEO – Deryl McKissack, an African American female in a male dominated industry.
  • Skillsoft, a Boston-based global leader in earning content and talent management software and applications for Fortune 500 clients, has appointed BrandingBusiness develop an integrated brand strategy and positioning. The company acquired SumTotal Systems, the learning management software company in 2014 as part of its pioneering strategy to integrate learning content and talent management solutions on an open platform. As part of its approach, BrandingBusiness deployed the Brand Performance Platform, a proprietary brand research methodology, to establish the drivers of choice and preference against a bank of global competitors.

BrandingBusiness was founded on the bedrock of more than 20 years’ experience of building breakthrough B2B brands, and a deep conviction that companies today need a different approach and a new dialog about brands rooted in the language of business and strategy.   

A brand consulting agency dedicated exclusively to helping B2B companies achieve breakthrough success with inspirational power of brands built on rigorous, evidence-based thinking and courageous ideas, BrandingBusiness deploys its advanced Brand Performance Platform™ to measure, benchmark, position and build dynamic B2B brands that connect to an entire ecosystem of decision makers, partners and influencers with fresh relevance and the transformational experiences they seek.  BrandingBusiness brings together expert brand strategy minds and business leaders to share insights, best practices and thinking on all aspects of branding and business. 

BrandingBusiness has unveiled a content-rich website (www.brandingbusiness.com) that serves as a thought leadership platform for its executive team, B2B companies, and other experts on branding and business building. Guest contributors and podcasts found on the site include Jason Bartlett, Xerox’s VP-Global Digital Marketing, Corporate Marketing and Communications; Dave Logan, author of “Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization;” and August Turak, author of “Business Secrets of the Trappist Monks: One CEO's Quest for Meaning and Authenticity.” Also featured, interviews with executives from ABM Industries, IBM, and Villeroy & Boch.