Michael Dula, Chief Creative Officer at BrandingBusiness, has over three decades of experience in building global brand identity. He specializes in integrated branding programs where graphic, three-dimensional, digital, and engagement design platforms are merged to form a total branded experience.
Michael manages, enhances, and develops BrandingBusiness's creative offering and is responsible for the leadership of the creative process and brand identity design strategy. He works with the firm’s brand strategists and client stakeholders to develop and articulate the creative directive for client brands.
Michael's design work has been honored and widely published in virtually every major industry publication, including American Graphic Design, Communication Arts, Graphic Design: USA, Graphis Design International, The American Institute of Graphic Arts, Print Magazine, Desi Awards, Creativity, Art Direction Magazine, New York Art Directors Club, How International Design, How Magazine, American Corporate Identity, Global Corporate Identity and Graphis Annual Reports. His work currently resides in the Permanent Corporate Collection of the Museum of Art and Design in New York City, and it has also represented the United States at the International Design Exhibition in Anson, South Korea.
Michael received his principal training in art, design, and architecture from the University of Kansas. He has worked with a wide range of clients, such as Axiall, American Airlines Cargo, American Express, Elsevier, Paramount Studios, Schreiber Foods, Viacom, MCA Universal, and Howard Hughes Properties. He is a frequent writer and speaker on the topic of using design and branding as a business tool to successfully adapt to ever-changing marketplace conditions.