Andrea Fabbri, an accomplished brand strategist with global expertise in digital and traditional landscapes, manages the BrandingBusiness office in New York City.
Working on both the client and agency sides, Andrea has over two decades of experience in building brands in such industries as energy, clean tech, software, financial, education, and telecommunication. His diverse client list spans global 500 Fortune companies and nimble start-ups, including Google, Cisco, Intelsat, AAFMAA, Lunera Lighting, and Xcel Energy.
While at Intelsat, the world’s largest satellite communications provider, Andrea transformed the organization into a dynamic, global brand. He directed global product launches and regional outreach efforts in 15 languages, and spearheaded the development of a marketing operating system that integrated mobile and digital platforms. His tenure culminated with the launch of the new Intelsat brand in 200 countries, following a $6 billion merger with PanAmSat.
In 2011, he joined Unison, a brand innovation firm based in Washington, DC, with clients in B2B and consumer sectors across 30 countries.
Andrea holds an M.B.A. from Johns Hopkins University and earned his undergraduate degree in Economics at the La Sapienza University, in Rome, Italy.