It’s the most wonderful time of the year—football season. And every NFL franchise is a brand unto itself, experiencing the same dynamics as their counterparts in the business world—management issues, controversies, crises, big wins/losses, key personnel changes, “rebuilding” years, and the like.
So here for your entertainment, retort and debate are one brand strategist’s assessments of several teams and their equivalents in corporate America. Who else do you think belongs on the list and why? Would enjoy hearing your comparisons.
Really interesting comparison – pretty funny too. Nicely done – would love to see this done with other brands.
Brand On!
Jess English on 09.26.11 at 2:02 pmThanks Jess, it was a fun exercise. Looks like the Raiders are out to prove me wrong, given yesterday’s performance. Maybe Blackberry will find similar inspiration. I’ll do a follow-up post mid-season as destiny (and sheer will) unfold.
Tim Price on 09.26.11 at 3:40 pmI’ve read some good stuff here. Definitely worth bookmarking for revisiting.
FatCow Reviews on 09.28.11 at 9:48 pmGreat comparisons! Curious to see how the assessment might change come midseason? It would be interesting if you could add in some new up and comers as well … like the Detroit Lions & Ford – both have stumbled but are making huge comebacks under new management.
Look forward to the follow-up!
Eric Sforza on 09.29.11 at 3:11 pmThanks, Eric. Good idea and good comparison of the Lions and Ford (both from Detroit…are we seeing a resurgence of that city’s brand, too?). Fortunes can change quickly…just look at the Raiders’ record since I wrote the post during week #1. Which leads to another idea for a post about momentum and sustainability, I suppose. Anyway, thanks for reading and commenting.
Tim Price on 09.29.11 at 6:15 pmThanks for commenting back Tim! I wrote a few other comparisons on the post that Ryan put up on LinkedIn. I see the Raiders more like Harley Davidson. Both stand for the outlaw/rebel, yet Harley came out with a perfumes line, and the Raiders just kept changing personnel too much. The core of the brand is still there, especially with dedicated/fervent followers, but they seem have gotten off the path. Maybe Harley might see an upswing like the Lions/Ford combo?
Eric Sforza on 09.30.11 at 5:18 pmgood post, added you to my RSS reader.
Investment advice on 10.07.11 at 9:48 amHola! I’ve been reading your web site for some time now and finally got the courage to go ahead and give you a shout out from Kingwood Tx! Just wanted to tell you keep up the good work!
carnival cruise baltimore on 10.24.11 at 3:16 amCall me wind because I am absolutely blown away.
Charla on 10.24.11 at 5:36 amBlown away? Wow, we are flattered.
admin on 10.26.11 at 6:39 pmThanks TX! Keep reading and keep sharing.
admin on 10.26.11 at 6:39 pmHa! Thank you Charla and CCB. I appreciate you taking the time to read and comment. We’re only a week or two away from a mid-season update. Funny to see how I was way off on a few (Raiders, 49ers) and on track with others (Packers, Dolphins).
Tim Price on 10.26.11 at 6:47 pmWhat a lot of fun this must have been to do. We’ve become huge fans of yours.
Not a football dude, but stretching the brand psychology even further and just as much fun for me- at an Henri Mattisse exhibit last year I felt
Peter Darnell on 11.07.11 at 6:53 pmHenri Mattisse is the Willie Mays of the fine art world. Need I say more, art lovers and baseball enthusiasts? “Everyone feels so good after seeing their work, neither are holder of countless records, but each is as legendary and masterful in an “all around way” in their chosen craft. They love what they do and it shows.”
Comments?
Thanks.
Peter
Thanks Peter, this was a lot of fun. Keep coming back…more like this to come.
Tim on 11.09.11 at 4:36 pm