It’s the most wonderful time of the year—football season. And every NFL franchise is a brand unto itself, experiencing the same dynamics as their counterparts in the business world—management issues, controversies, crises, big wins/losses, key personnel changes, “rebuilding” years, and the like.
So here for your entertainment, retort and debate are one brand strategist’s assessments of several teams and their equivalents in corporate America. Who else do you think belongs on the list and why? Would enjoy hearing your comparisons.