Managing a brand internationally is a challenging task and one that requires special considerations and tactical expertise. Here to discuss these challenges are two individuals deeply rooted in the global representation of their B2B, international brands. First, we speak with Steve Holley, Director of Global Development at Oakley, and find out how creating partnerships with retailers around the globe, along with proper marketing tools and training, ensures the success of the brand in international markets. In the second half of our show, we talk with Constantin von Boch (Director of Marketing & Sales in the US and Canada for Villeroy & Boch) about bringing this 260+ year old European business into the US. Tune in now and let us know your thoughts in the comments.
Podcast: Play in new window | Download (Duration: 46:26 — 15.9MB)
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