In this inaugural episode of Branding Business, RiechesBaird founders Ryan Rieches and Ray Baird join fellow principal Alan Brew in discussing the show’s launch and future. Also in this episode, the trio look at some of the most current and pressing matters in the world of branding and brand strategy. From BP’s five minutes of shame to the outlook of the market in 2011, these gentlemen share their knowledge of branding in this new medium. Please be sure to leave a comment to share your thoughts on these issues or the show as a whole. And tune in for our next episode when Ryan will be speaking with two founders about starting a company (and a brand) from nothing more than an idea.
Podcast: Play in new window | Download (Duration: 47:31 — 54.4MB)
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hisumeAppeple on 05.10.11 at 5:56 pmTremendous concept bringing great value to your intended audience. Love The Radio Show ‘RapSession’. Very original and engrossing.
Great job, guys.
Lance
Lance Hanish on 05.18.11 at 7:44 pmWonderful and insightful program. I especially liked the discussion of brand focus and sharing real world examples. Thanks for sharing with the business community.
Brad Hagen on 05.23.11 at 6:42 amExcellent job! You guys rock!
I especially enjoyed the conversation on the changing economy. The biggest change that I’ve seen is that consumers are, in some cases, ok with “just good enough”. Due to discretionary spending being halted or limited, consumers have tried sub-tier brands and have found that the products are “good enough”. I believe premium brand companies have their work cut out for them.
Chera on 05.26.11 at 5:58 pm